I redesigned TikTok's Stories widget and the flow that teaches people to add it.
The widget already had real adoption among younger users, but it cropped stories with no context and often failed to load. The goal was a widget that makes sense at a glance and works as a way back into Stories.
The widget itself (small and medium, light and dark), a step-by-step tutorial for adding it with a picture-in-picture guide video, and cold-start prompts between stories. The motion pieces were made together with TikTok's creative team.
A widget lives on someone's home screen, outside the app, so it has to earn that space every day: design for adoption and long-term use together.